GoCore is the name of Aperam South America's grain oriented and super-oriented steels line, produced with low temperature technology. The expression "Go" comes from the English "go" and represents the idea of movement, advancement, the intention of new paths. "Core" is related to core, central and fundamental part of the product in which the steel will be applied. The logo still carries the symbol of "power", present in equipment and machines and refers to the concept of energy.
The term "Green Performance", which integrates the logo, refers to all the benefits and impacts related to the sustainability of the product, which includes the fact that Aperam steel uses only charcoal from 100% of the company's renewable forests Aperam BioEnergia, installed in the Jequitinhonha Valley, Minas Gerais.